The L’Oréal BRANDSTORM 2024 (National Finals) came to a conclusion after fierce competition. The Hair Master team, comprised of students Li Nian, Peng Cheng, and Ye Yaojia from the School of Management and Economics (SME) at CUHK-Shenzhen, clinched the championship with an outstanding performance. This marks the sixth time that students from CUHK-Shenzhen have emerged victorious in this competition. They will represent the Chinese mainland in the global finals, which will be held in London, the United Kingdom. Simultaneously, the Omega+ team, comprised of students Zhang Xiyue, Abdul Karim Alkhayat, and Ren Jiayi, also secured third place with a stellar presentation.

The Competition was reported to see a record high in the number of contestants, attracting more than 7,500 teams. After several rounds, a total of 18 teams entered the national finals. In the fierce competition, SME students stood out and won the championship and third prize.

This year’s competition spotlighted “Reinvent the Future of Professional Beauty through Tech.” the Competition encourages the contestants to explore creativities from “augmented beauty services,” “the new point of experience,” or “e-commerce of the future.” During the Competition, SME students fully demonstrated their creativity and practical competence and put forward a series of visionary, feasible, and innovative plans based on their expertise and market insights, injecting new dynamics and vitalities into the development of the hairdressing industry.

The Hair Master

Hairmony personalized hair care machine

Omega+